What we Do


Project C offers business, personal performance, and life coaching, to anyone inspiring to want more of their career and personal life.

Whether you're a start-up or small business, looking to increase sales and revenue OR individuals seeking methods for self-improvement to better their life in any field, we're here to help.


We offer a free consultation to anyone interested in our services, tools, strategies, and modules designed to accelerate your growth and overcome any obstacles you may encounter on your business or life journey.

Image by bruce mars



We offer creative, innovative, and affordable business development solutions for start up’s and small businesses. Offering unique insights and approaches to grow your business portfolio. These adjustments will increase sales with effective marketing, sales modules while creating a stronger business/company environment.


Unlike most consultants or marketing companies, we do not outsource our services ensuring a responsive and reliable connection that allows us to be engaging, efficient, and effective in the services we provide.


Offering a well-rounded, strategic approach, and a deep understanding of human behavior we'll improve your business profile, drive membership, generate strong brand awareness.

Open For Business


Business Development

Get clear and focused on the objectives that will see your business increase revenue and achieve desired targets.

Marketing strategies

Learn proven methods of marketing to drive organic traffic, leads, and engagement to your business.

Sales training

Master this critical skill that will separate you and your team from amateurs to closing professionals.

Ready To 10X Your Business

Personal Coaching

To achieve outstanding results requires optimal states in your mental, emotional, and physical wellbeing.
Producing the same states, are going to get you the same results, so make the shift in your performance.


If you're currently in an unwanted position or mindset you're unhappy with, we provide the assistance you need.
Progress equals happiness and if your goal is to seek a more fulfilling life and to achieving your dreams, click here.

Area of expertise

 Life coach

Life Coaching is all about giving you the guidance to reinvent yourself to feel content, joyful, and fulfilled while enjoying the journey. A life coach will help you address certain areas of your life where you want more.


performance coach
Performance Coaching is about helping anyone reach their full potential,
in any area of their lives while maintaining peak performance. 
Regardless of what situation you may currently be in, we're here to help.


SPORTS Mental Coach

Mental Coaching improves an athlete's mental focus, ability to relax, energy, emotional control, mental control of thoughts, and all other mental factors involved in training and performance.

Neuro-linguistic programming

(NLP) is a psychological approach that involves analyzing strategies used by successful individuals and applying them to reach a personal goal. It relates thoughts, language, and patterns of behavior learned through experience to specific outcomes.



Get clear and focused on the goals and objectives that you want to achieve.


Unlock your physical potential, improve energy levels, and live a healthy lifestyle.

Improve your
Inner wellbeing

Learn to master controlling your mental state, with proven methods, regardless of what happens in your world.

Ready to change your life?



About Cina Ghiassi

Cina is a Businessman, Entrepreneur, Life Coach, Performance Coach, Event Speaker, Martial Artist, Certified NLP Practitioner, and founder of Project C. A company dedicated to helping entrepreneurs,

business owners, and development of personal power.

He has over 10 years working in the retail and online industry, directing his family-owned business into consistent 7-figure sales. Finding fulfillment in education, he's now dedicated to equipping you with the skills and knowledge to 10X your business.

Understanding self-awareness and human behavior are the keys to achieving business and personal goals. Cina is a certified NLP Practitioner, gaining the knowledge, methods, and techniques of producing outstanding results from the most successful people in the world. He's equipped with the tools and skills to get your desired results in any industry or seeking personal growth.

business consulting

Over 10 years of experience in business development, marketing strategies, sales training and eCommerce knowledge.

life coach

Learn the knowledge and methods to unlocking your full potential, and feeling energetic in the process. 

public speaking

Confident to deliver outstanding presentations to corporate companies, institutions, and events. 

cina's area of expertise

My Purpose 

"Growing up I faced many challenges in a difficult situation.
I was once overweight, lacked self-confidence, had learning difficulties, and lacked drive.
This was before I was able to discover my passion for life, 
gaining self-awareness, insight, skills, and knowledge of how to succeed.

I'm sure you've had your own challenges personally or in your business venture,
but I believe the worst situations in your life will turn out to be your greatest blessings in time.

This business is driven by my desire to support and improve the quality of the lives of others.

Using the skills, tools, and experience I've acquired, I find the most fulfillment in helping others
and helping them to live the life of their dreams


Ready to change your life?